Why BRICS matters for fashion — FARM Rio’s Aline Souza de Oliveira

Fashion, innovation and cultural identity take centre stage in Moscow as the BRICS+ Fashion Summit brings together participants from over 100 countries.

FARM Rio’s Aline Souza de Oliveira discusses representing Brazil, strengthening fashion connections across BRICS nations and embracing AI without losing the human touch. She explains why culture, care and the creativity of local communities remain essential as the industry evolves.