How To Kill A Sport

Title 1: When Bowling Was Bigger Than Basketball
Title 2: How To Kill A Sport
Title 3: When Bowling Ruled America

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In 1980, more than 22 million Americans watched a bowling tournament on a Saturday afternoon, outrating the NBA, college football, and almost everything else on television. We trace how professional bowling built the most watched sports broadcast in the country from a $1,650 investment in 1958, through the golden age of Earl Anthony and Mark Roth, and through the slow collapse that left the sport struggling to pay its bills by the end of the 1990s. This is the rise and fall of the most unlikely television dynasty in American sports history.

Lowkey cooked with this one, but lmk!

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