How Elizabeth Holmes Unintentionally Exposed Her True Face Before Prison Sentence

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How did Theranos founder Elizabeth Holmes deceive people? How was she able to do it? How do we spot deception in a person’s language? These are the questions that this in-depth language analysis will answer by looking at Holmes’ interview at Fortune’s Global Forum, before she was jailed for fraud. In this interview, Holmes defends herself and her company amid media scrutiny, but how do her own statements give her away?

As an analysis, this video is made according to the terms of ‘fair use’.

As a linguist, I’m trained in Statement Analysis and Conversation Analysis. I’m trained in noticing patterns and developments in interviews, interrogations and daily interactions. This video has an educational purpose. You can use many of the principles and concepts to decode your own daily conversations.